russell brunson idaho
So the copyright's expired. So I'm going to be republishing a lot of these books and turning a great deal of old Napoleon Hill things into audio books and just brand-new things that people haven't seen forever (first book brunson). Therefore, I'm excited just to have an entire brand name and a service that is bringing a great deal of these things back.
Which is come on, as you know that's a channel, but it's not how you grow, I got to grow that organization now. So yeah. I have actually always wondered that about Dan. I've followed Dan for a very long time and I've constantly thought, why is he refraining from doing book funnels with every single among these books? I think he will be quickly enough.
One is with their front ends we're bringing individuals in. However second, when people churn out, they're the channel, we push individuals to. Since as quickly as you read the book and after that you have the context, like, "Oh, now this makes sense, now I comprehend why I require this thing." Then they return.
However then likewise reconverting people who came and didn't comprehend the context and after that they left. brunson. And it utilized to be, I needed to do a webinar every single time. Or I needed to train them or I had to do seminars, all these things. Now it's simply check out the book, and they read the book, and after that they have the aha.
That's what all of marketing and services is. We have to create desire for the thing we're selling. And so books are one of the most effective, if not the most effective method to develop that desire. employee. And the person who's going to read a book is a better customer, hands down than any other type of client.
They're more likely to send, they're likely to stick. They become much better individuals, I dislike saying that, because a lot of people in my life that I enjoy don't read. But you end up being a better individual by reading. And so they progress customers, better long term things. And so if I can get individuals to read a book, male, it changes them as a human (clickfunnels).
And I make that cash over the next six months, over five months or whatever, it requires to break even (followers). But on the book funnels, I still recover cost right away, they go through the upsell down procedure so I break even immediately. And then we present them to Click, Funnels.
Yeah. Well you simply threw away some extraordinary numbers. I want to simply take a breath and I desire to go through it. About half a million dollars a month is going into your book funnels, Dot, Com Tricks, Specialist Secrets, Traffic Tricks. Now you have some others also, you have the Cook, Book and different other things.
So rather than going through them individually, which would take permanently give us the approach of what the whole process appears like from the totally free plus shipping to the very first bump upsell one, 2, et cetera. Talk me through the approach. Yeah. The core thing is the book clearly, is how do we offer the book? And the very best way to sell the book is to offer it for totally free.
It's simply cover shipping." I can press individuals to that. And it's simply a simple outlet to get individuals to verses, go to Amazon and buy my book, instead of go get it for complimentary you simply got to cover the shipping. It's such a great offer on the front end - course.
I've seen people who attempt to do it and they just have their book. However if you look any of the sales page, it's a book, but it's still an offer. You get a book, plus you get this course, plus you get It's still you have a long kind sales that offering this book due to the fact that we wish to increase the conversion as much as possible and increase the worth of the book.
That's the first thing. Therefore the majority of mine are the book. And then it's what are the core principles in the book, we'll assemble an audio program or video program. And then, some worksheets and just a 30-day challenge that goes to the book and we put together just a bunch of things to make the value of the book even more? Yeah (the first book of brunson's trilogy).
And in the copy on, I believe some of them we have, "You can buy us on Amazon for 20 bucks," then have a photo of the Amazon listing, "but get it totally free here." And then we still individuals who click Amazon and simply buy an Amazon anyhow, due to the fact that some people just like purchasing Amazon.
Since I still desire my books to rank on those platforms and sales coming through. level. And so, we do have those outlets there, however again, the paid cash's all going to the book funnel. And after that after some indications of the book, from there we have an order from Bump and recently we have actually been testing numerous order from Bumps, which is done truly well.
But then for each book I've done, I believe you know this, but the majority of people do not the method I do my books is I teach, I do an event live first, teaching the principles to make sure that structurally makes good sense in my head and my stories are not uninteresting and stuff like that.
And so, the 2nd order from that, we stated for $97, you get the workshop where I taught the things before we ever did it. Which one's getting a 20% take rate on $97 Bump. Between those 2, it dramatically increases a lot of times those 2 order from Bump will cover our advertising expense just by themselves, which is, which is incredible.
And then we take them to our upsell down sell series, we change and fine-tune this a lot. And so I'll talk conceptually where we choose this, but I'm always trying new things because, specifically when we spend this much cash, we have to keep tweaking things to get the cart value to be high enough that we can cover ad costs a lot of times at scale. software.
Okay, they have the book now, they have the audio book, they have the core (courses). They comprehend the core principles of the book. And one mistake individuals make a lot of times, I continue to slip up more often and I desire to confess is, I'm fine, they bought, let's state they purchased Traffic Tricks.
Yeah. Yeah. And so, if you try to offer a Traffic course on the next page, it resembles, "However I just purchased Traffic? I believe I currently have traffic now." Therefore let's conceptually believe whenever we sell something to someone, we simply fixed the problem for them. However then we developed a brand-new issue.
It's actually various with physic like E-commerce products, but information items, we simply resolved that problem for them. By solving that issue what is the new problem that was produced? Right. In Dot, Com Secrets, I solved, now they have funnels, they have this thing funnels the next thing's we have funnels, what's the next thing? So for them, Traffic is next thing.
We have no Traffic. Therefore Traffic is the next sensible upsell (success). I'm generally attempting to sell something in between 197 and 297 in that very first slot there. And so, Dot, Com Tricks is going to be something traffic with Traffic Tricks. Like, "Oh, you have Traffic, however where you sending out that Traffic, if you send it an Amazon listing you have problem, you in fact require funnels.
And so, the next thing I can't keep in mind today, what we're testing, what it is, however it may be traffic too - leads. I can't keep in mind the top of my head. But anyhow, that's the psychology, what's the next thing that they need. And after that upsell second is the very same thing.
In my mind, there's this stage, people go through a growth stage and after they grow to a particular level and they shift to contribution, and contribution is sharing your gifts and selling, and starting a company. Therefore, it'll be some version of that. It'll be the next thing.
And it's, squashing not due to the fact that numbers aren't as well as, as that one. But yeah, it's killing it. Well, it is eliminating. I simply taught on, I mean, I got the undetectable funnel stuff, which we spoke about last time and you said something, I believe at the last inner circle meeting, or possibly you stated it in the newsletter and you stated, I do not know why, but no one ever test this.
Well, congratulations. I indicate, and I'm really happy that you did it too because, I 'd belonged to GKSC for, I don't know, considering that the early 2000s, and I canceled my subscription, and it just had lost a lot, that it had in the past and you've brought everything back (each).
Can I share one idea that came from Kennedy's things that might assist individuals? Okay. So this is for those who're enjoying the video variation. If you're on the audio, just envision something actually cool. What's been cool is I've been going through Dan's archives? When I bought the business, they provided a Google drive and it's like, here's whatever for the last 40 years of Dan Kennedy.
And in the 1400 sub folders down I discovered this folder that said, faxes from Dan Kennedy. And I was like, "What's this?" Due to the fact that if you don't understand Dan, Dan doesn't have an e-mail account. To this day I'm partners with him now. And I need to fax him to send him anything (everything).
Rob Kosberg: Did you need to purchase a fax maker by the method? How do you even do? We tried to, they do not sell fax. You can't physically buy a fax maker any longer unless it becomes part of this big printer setup. And yeah, so we had e, Fax or I don't know, something like that.
I found this folder and it was dated from 2012, 2019. And it was during that window, he would send out a fax to his diamond members, individuals paying 300 dollars a month, he 'd send out a fax every single month to these individuals, or excuse me each week. Every Friday he 'd send this fax and it was simply one page fax with an idea from Dan, marketing tip or technique or psychology.
I would purchase it. Oh yeah. And it was a thing somebody said, and then, it died, it was a fax and it passed away. A lot of things, I want to extend Dan's tradition permanently and my own tradition and Napoleon Hill, all the people that I love and treasure. Therefore I went through that.
And I don't have to compose anything besides a one page intro of what this thing is." And so boom, here it is. The Dan Kennedy diamond fax book. This thing is every fax Dan sent out for 7 years, to his members. And this book is like a telephone directory (copywriting).
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1. Russell Brunson has written three books: DotCom Secrets, Expert Secrets, and Traffic Secrets.
2. DotCom Secrets is Brunson's first book and it was published in 2015.
3. Expert Secrets was published in 2017 and it is Brunson's second book.
4. Traffic Secrets was published in 2020 and it is Brunson's third book.
5. DotCom Secrets is about how to grow your business online.
6. Expert Secrets is about how to create a mass movement of people who will pay for your products and services.
7. Traffic Secrets is about how to get more traffic to your website.
8. Brunson's books have been translated into over 20 languages.
9. Brunson's books have sold over 2 million copies worldwide.
10. Brunson's books have been featured on The New York Times Bestseller list.
1. "DotCom Secrets: The Underground Playbook for Growing Your Company Online" was published in 2014 and has sold over 500,000 copies.
2. It is a Wall Street Journal, USA Today, and Amazon #1 bestseller.
3. "Expert Secrets: The Underground Playbook for Creating a Mass Movement of People Who Will Pay for Your Advice" was published in 2017 and has sold over 300,000 copies.
4. It is an Amazon #1 bestseller.
5. "Russell Brunson has been quoted in Forbes, Entrepreneur, The Washington Post, Yahoo Finance, and other major publications."
6. Brunson's books have been translated into over 20 languages.
7. Brunson has over 10 years of experience as an entrepreneur and marketer.
8. He is the co-founder and CEO of ClickFunnels, a software company that helps entrepreneurs sell their products and services online.
Dave Woodward Dave Woodward is a proven business expert with a demonstrated history of growing businesses in multiple industries. He is currently the Chief Executive Officer of ClickFunnels and host of the weekly Funnel Hacker Radio Podcast.
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